Made of many things, gathered from nature.

This is Yoxman — an experience unlike any other. A collection of world-class chefs, nature’s finest ingredients, and a critically acclaimed wine list converge, set within the exclusive 6,000-acres of Wilderness Reserve. Every detail is orchestrated to escape the ordinary, immersing guests in a world defined by artistry, refinement, and wonder.

Yoxman is a symbol of togetherness. A monumental figure in the landscape, drawing out meaning wherever it lands. Forged from the elements of nature, embodying abundance, craftsmanship, and the spirit of coming together. He is a guiding presence that shapes the extraordinary experience and anchors its very ethos.

The challenge: bring meaning to both the statue and the experience itself — translating Yoxman’s extraordinary vision into a visual and narrative identity capable of carrying its ambition. The work balances exclusivity with warmth, luxury with humanity, and sophistication with the authenticity of nature.

What emerged was an aspirational visual identity — elemental, elevated, and singular. A framework for freedom, it breaks free from the constraints of design, allowing the extraordinary to stand out against a blank canvas.