Football fans expect and demand more from match day experiences. The minute they walk through the turnstiles, football clubs now need to deliver on fan engagement. Fans are more demanding of this also, understanding that it is not just the 90 minutes on the pitch that they expect more from.

And so, the design language for the match day programme and magazine needed to have better engagement and had to be in line with the new brand strategy. The new design captured a more premium and aesthetic that communicated with a more commercially and intelligent brand consumer. While keeping the heritage and traditions of the club at the heart of the design. The solution was an editorial design language that captured the ‘Wow’ moments to reliably inform and inspire fans of all ages.