Named after the coveted high-altitude winds harnessed by skilled balloon pilots to navigate their way up, out and back to their starting point, Boxwind brings the ethereal and ever changing world of digital assets within the reach and control of the individual investor. The world of digital assets is constantly changing. Boxwind lets you seek out and ride its currents to new heights – with confidence.
The visual language was inspired by the interchangeable, diverse and often abstract environments presented to box wind pilots. The beautiful phenomenon of the magic hour, displaying a rich, array of colour informed the visual system – with a distinctive cut through.
Developing an identity system that expresses abstract possibility in a controlled context through experimental light diffusion and vast natural textures.