CharterSync connects freight forwarders and airlines across the world. Their world-class technology allows the shipper, the carrier, and everyone involved to have a full end-to-end overview of the entire supply chain process. Accelerating the air cargo charter process by offering almost instant quotes from across the global freight market.

The task was to develop a visual identity that embodied the ambitions of the business. Reflecting the ethos of openness, transparency, innovation and outstanding quality of service that runs through the business.

The visual language was built on the intuitive technology and simplicity of the process. The creative strategy was to strip the design elements back to a core delivery of functional, effortless parts that, once combined, reflected the harmonious process.