Football fans expect and demand more from a match day experience.

And so, the design language for the match day programme and magazine needed to have better engagement and had to be in line with the new brand strategy.

The new design captured a more premium and engaging aesthetic that communicated with a more commercially and intelligent brand consumer. While keeping the heritage and traditions of the club at the heart of the design – the solution was an editorial language that captured the ‘Wow’ moments and reliably informed to the die-hard fans of all ages.

Editorial & Print Design
Art Direction