Fulham Green reimagines what an office can be. Not a conventional workspace, but a considered extension of home—designed around flexibility, comfort and performance.

The project began with a clear strategic insight: people no longer want to choose between the autonomy of working from home and the structure of an office. Fulham Green was positioned as a second home for work—a place that removes friction, supports modern business needs, and allows people to perform at their best.

This thinking translated directly into the identity. Every creative decision was rooted in the idea of care, ease and clarity—balancing warmth with professionalism, and flexibility with structure. The visual language, tone of voice and system design work together to create a brand that feels intuitive, welcoming and dependable.

The result is an identity that goes beyond aesthetics. Fulham Green is a coherent, strategic brand experience—one that supports the business model, elevates the workspace offering, and creates a clear point of difference in a crowded office market.