Exclusivity in every way, The Pegasus building in Mayfair is a building full of surprise and delight, discreetly sitting behind iconic yet understated architecture.

Inspired by the original name Pegasus, and the classical aspects of the facade and surrounding Mayfair architecture. The design system engages the old and the new, punctuated with a Soho edge, but sits back with a Mayfair premium cool. This is next generation Mayfair, situated in a diverse and accessible location. Mayfair has moved on. Traditions are being broken, Mayfair now feels more relevant to a broader audience.

And so the project demanded, a visual language that celebrates disrupted expectations, while communicating everything we need to know about the building. The area, the detail and craft in execution, without too many words.