PiP is an online trading platform for the next generation of young people to come together and beat the market. PiP is a simple bet on the direction of any price movement in the future. Ditch the finance professionals. PiP gives you two choices. Will the price go up or down? PiP right, and you’re in the money. PiP wrong, and you’re blowing dollars.
The main priority was to identify and celebrate the urban backdrop from the people and the culture; both work in unison together to create an empowered brand.
The visual identity helped support and capture its user’s radical and progressive spirit. A visual language and messaging that was intrepid and fresh with a serious cut-through. Establishing a core visual structure that intersects between brand, individual identity and culture.